Brand story
Just four
Eight. Nine. Four. Why these numbers?
Eight for the number of years this took to launch.
Nine for the number of chemicals our sister nail polish brand - Nail Deck - is free of.
Four for the number of chemicals Aquajellie contains.
Four. Just four.
For years the nail polish industry has been focused on numbers. It started with 3-free; then 5-free; followed by 7-free and so on and so forth. All we knew was that the number had to go up. Up was good. Up was all it needed to go. And up it went.
At some point though, we believed that 9 was the limit. Any more than that and you’d be taking away the core essence of nail polish. The plasticisers, the film-formers, the solvents.
We needed something new. Something completely different. Something clean as well of course. But more importantly, something safe. Something that didn’t require toxic solvents like ethyl acetate and butyl acetate. Something that didn’t require oil-based derivatives like nitrocellulose.
We needed Aquajellie.
JUST RELEASED
A COLLABORATION WITH PERK BY KATE
Colours inspired by nature
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smell it
Say no to chemicals in nail polish are harmful and pungent smelling
Wave goodbye to annoying headaches and irritated noses with this odourless formula
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peel it
Peel-off formula so that you don’t need nail polish remover to clean it off, keeping your nails and skin healthy
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nourish it
Contains Hyaluronic Acid which has moisture retaining properties, keeping your nails nourished and cuticles moisturised.
Polyurethane-1
More commonly used in the production of eyeliners, Polyurethane-1 has been adapted to be the main component of Aquajellie for its strong adhesive properties, allowing it to stay on your nails longer than most water-based nail polish.
Stearalkonium Bentonite
Derived from naturally-occurring clay-based minerals, Stearalkonium Bentonite allows our colour bases, glitters and shimmers to suspend at the perfect level, leaving you with an Aquajellie application that is even, highly pigmented, and luxurious.
Our Formula
Propylene Glycol
Replacing Butyl Acetate and Ethyl Acetate, you can thank Propylene Glycol for the odourless nature of Aquajellie.
Say goodbye to the strong, toxic smells that is present in even the cleanest of traditional nail polish formulations.
Hyaluronic Acid
Hyaluronic Acid reduces the flaking of dry skin and restores the suppleness of damaged skin with its moisture retention properties. With Aquajellie, you can now expect your nails to enjoy these benefits as well.
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